Marubeni Launches New “Share the Challenge” Ad Series

Sep. 08, 2023
Marubeni Corporation

Marubeni Corporation (hereinafter, “Marubeni”) has launched a new ad series, entitled “Share the Challenge,” featuring popular Japanese actor Masato Sakai.

The new ad series takes the “share the challenge” spirit of Marubeni’s vision for the future, the Global crossvalue platform, as its theme. As of September 8, 2023, the new ad series spans various media, including a special website, newspaper advertisement, video commercial, and articles introducing Marubeni’s green business initiatives.

  • “Share the Challenge—The Legend of Lord Benimaru”
    Portrayed by Masato Sakai, the legendary Lord Benimaru faces his greatest challenge yet—one that can only be overcome through teaming up with those around him. Together, they share the challenge, with their combined efforts representing the Marubeni Group’s vision of its future, the Global crossvalue platform.


  • “Share the Challenge—Pursue Green Business with Marubeni”
    Learn more about Marubeni’s Green Strategy, one of the pillars of the company’s Mid-Term Management Strategy, through an informational video narrated by Masato Sakai.


Marubeni will continue to work in tandem with our stakeholders to face challenges head-on, deliver solutions, and create new values that make the world a better place.

- New Ad Series Special Website https://www.marubeni.com/en/lp2023/
- Marubeni Corporation Official X (Formerly Twitter) Account https://twitter.com/Marubeni_Corp