Consumer Products GroupLifestyle Division
Major Products and Areas
- Apparel, Footwear
- Lifestyle Products
- Textile Materials, Industrial Materials
OEM*1 and ODM*2 Business
Marubeni has established a system whereby apparel, footwear, everyday consumer goods, and other lifestyle products are planned and produced within a short lead-time, and delivered to retailers at the proper volume and on a timely basis. This Division’s advanced merchandise planning capabilities allow for the quick identification of trends and needs , which are then applied to designs; by leveraging supply chains vertically integrated from the sourcing of raw materials to end products, we are able to supply high-quality, cost-competitive products, and we have earned the trust of our many customers both domestic and abroad.
- OEM: Original Equipment Manufacturer; manufacturing of products sold under the name or brand of the contractee.
- ODM: Original Design Manufacturer; ODM is an abbreviation for Original Design Manufacturing/Manufacturer. An ODM does everything from the development and design to the production of a product that is eventually sold under another firm’s name or brand.
Brand Marketing Business
Raising brand value and expanding sales, especially in apparel and footwear, in a variety of ways such as importing and distributing domestically and overseas well-known brands and Marubeni's own brand items; through planning, manufacturing and sales, and also via joint enterprises. Furthermore, through direct store management and operation, and by applying digital technologies, we are working to expand points of contact with consumers and improve our brand value.