Oct. 23, 2026Marubeni Corporation
Marubeni Corporation (hereinafter, “Marubeni”) has decided to acquire between 20% and 28% of the outstanding stakes of iFamilySC Co., Ltd. (hereinafter, “iFamily”), a leading beauty and personal care (BPC) company listed on the KOSDAQ market in South Korea whose flagship brand is “rom&nd.” Marubeni plans to conduct this acquisition by implementing a conditional tender offer (hereinafter, “the Conditional Tender Offer”) under the securities trading system in South Korea through Welliant Co., Ltd. (hereinafter, “Welliant”), a wholly owned subsidiary newly established by Marubeni in South Korea.
With the economic development of countries around the world, the BPC field is expected to see medium- to long-term market expansion as a category of daily consumer goods. In particular, K beauty,* a beauty trend originating in South Korea, has become a global trend, especially in Asia. In 2025, South Korea’s cosmetics exports reached USD 11.4 billion (up 12.3% year on year), making it the second-largest exporter in the world after France.
Since the launch of “rom&nd” in 2016, iFamily has leveraged its strength in product planning capabilities that accurately capture trends and its outstanding marketing capabilities to expand its market share in South Korea and establish itself as a leading K beauty brand. iFamily is currently operating its business in a wide range of countries and regions, including Japan, China, Southeast Asia, the United States, and Europe. Through the Conditional Tender Offer, Marubeni and iFamily will combine the expertise of Marubeni in business development with the strengths of iFamily to jointly achieve the sustainable enhancement of iFamily’s corporate value and the further global expansion of “rom&nd.”
In its Mid-Term Management Strategy (GC2027), Marubeni is focusing on Strategic Platform Businesses (businesses with “Growth Domains x High Added Value x Scalability”). Since investing in Thailand’s Karmarts Public Company Limited (hereinafter, “Karmarts”) in 2023, Marubeni has focused on expanding its BPC business overseas. Following the completion of the Conditional Tender Offer,” in Asia, which is positioned as the core of its global strategy in this field, Marubeni will build and further expand its business platform spanning East Asia to Southeast Asia, centered on iFamily and Karmarts. Simultaneously, Marubeni will enhance value by expanding its brand portfolio for the young demographic driving consumer markets and promoting the sustainable growth of its BPC business.
*A general term for BPC products originating in South Korea. In recent years, demand and recognition have expanded not only domestically in South Korea but also in overseas markets.
Related News ReleasesNov. 20, 2025Marubeni to Proceed with Additional Investment in Thailand’s Leading Beauty and Personal Care Brand Company Karmarts Public Company Limitedhttps://www.marubeni.com/en/news/2025/release/00043.html
Oct. 12, 2023 Investment in Karmarts Public Company Limited, a Listed Cosmetics Brand Company in Thailandhttps://www.marubeni.com/en/news/2023/release/00101.html
