Marubeni Corporation (hereinafter, “Marubeni”) has launched a new corporate ad campaign, entitled “Share the Challenge feat. Ado,”  with Japanese pop sensation Ado. This latest ad campaign continues to take the “share the challenge” spirit of Marubeni’s vision for the future, the Global crossvalue platform, as its theme, building on from our previous two years of advertisements.

For “Share the Challenge feat. Ado,” Marubeni is excited to collaborate with Ado, who has become one of Japan’s most popular artists since her 2020 debut and whose world tour will visit 30 destinations later this year. The commercial released today features her new song “Rock Star,” which was created especially for this campaign, and tells the story of how a crowd of people comes together, acting in concert to create a new melody. Notably, this also marks the first time the famously reclusive Ado has given a live performance as part of a commercial, where she appears (as in all her live performances) in silhouette. In another first, she has also lent her voice to the narration of two mini-documentaries highlighting key areas of Marubeni’s business, “The Journey of Grain: From Farm to Table” and “Mining Green Future.” 

Marubeni will continue to work in tandem with our stakeholders to face challenges head-on, deliver solutions, and create new values that make the world a better place.

・New Ad Campaign Special Website: https://www.marubeni.com/en/lp2025/
・Marubeni Corporation Official X Account: https://twitter.com/Marubeni_Corp