Marubeni established Marubeni Consumer Platform Japan Inc. (hereinafter, “MCPJ”) in April 2025 to accelerate strategic investments in consumer related businesses in Japan.

 

 

Background and Significance
Even in the Japanese domestic market, which is considered mature, new consumer needs are currently emerging due to changes in population demographics and social norms. Additionally, many products and services exist which have been subject to refinements stemming from the quality-conscious nature of Japanese consumers, with such products and services possessing world-class competitiveness and potential for growth overseas. Through MCPJ, Marubeni aims to identify companies with growth potential in consumer-related business sectors such as food and beverages, restaurants, apparel, and consumer goods; achieve growth; and enhance corporate value together with investees by expediting the pace of investments.

Marubeni’s Initiatives
Marubeni established the Next Generation Corporate Development Division in 2022, aiming to build businesses that will become new revenue pillars for Marubeni by 2030 through consumer-oriented businesses. As investment platforms for this purpose, Marubeni has established Marubeni Growth Capital Asia (hereinafter, “MGCA”) in Singapore and Marubeni Growth Capital U.S. (hereinafter, “MGCU”) in the United States. To date, investments have been executed in coffee chain franchise businesses, food ingredient and functional food material suppliers, medical consumer goods manufacturers, and lifestyle brand management businesses*. Going forward, by promoting and coordinating activities across the three bases of Singapore, the United States, and now Japan, Marubeni is also committed to supporting the global expansion of our investees.

Future Outlook
In its Mid-Term Management Strategy GC2027, Marubeni aims to achieve a market capitalization exceeding 10 trillion yen by fiscal year 2030. Through the establishment of MCPJ, Marubeni will continue to capture growth in consumer related businesses to enhance its corporate value.

* Related News Releases:

February 28, 2023
Marubeni Enters Cafe Business with Iconic Canadian Coffee Brand Tim Hortons® in Southeast Asia
https://www.marubeni.com/en/news/2023/release/00025.html

August 5, 2024
Marubeni to Acquire an Additional Stake in AIG Asia Ingredients Corporation, a Leading Vietnamese Supplier and Manufacturer of Food Ingredients and Packaged Food Products
https://www.marubeni.com/en/news/2024/release/00050.html

November 6, 2023
Marubeni to Acquire Stake in AIG Asia Ingredients Corporation, a Leading Supplier and Manufacturer of Food Ingredients and Packaged Food Products
https://www.marubeni.com/en/news/2023/release/00107.html

November 17, 2023
Marubeni Acquires Stake in PT One-ject Indonesia, a Leading Manufacturer of Medical Consumables
https://www.marubeni.com/en/news/2023/release/00112.html

June 10, 2024
Marubeni Enters the Lifestyle Brand Management Business in the U.S.
https://www.marubeni.com/en/news/2024/release/00035.html

MCPJ Overview

Company Name:	Marubeni Consumer Platform Japan, Inc.
Head Office:	1-4-2 Otemachi, Chiyoda-ku, Tokyo, Japan
Establishment:	2025
Representative:	Yasushi Hashimoto
Main Business:	Investment in consumer related businesses in Japan

MGCA Overview

Company Name:	Marubeni Growth Capital Asia Pte. Ltd.
Head Office:	Singapore
Establishment:	2021
Representative:	Bharat Sarma
Main Business:	Investment in consumer related businesses in Southeast Asia and India

MGCU Overview

Company Name:	Marubeni Growth Capital U.S. Inc.
Head Office:	U.S.A.
Establishment:	2022
Representative:	Daniel Welt
Main Business:	Investment in consumer related businesses in the United States