2024
Commencement of Sales of FUJI ATLANTIC SALMON, the First Land-farmed Atlantic Salmon in Japan
Oct. 25, 2024
Marubeni Corporation
Based on the exclusive distribution agreement*1 signed in April 2022 with Proximar Seafood AS (hereinafter, “Proximar”), Marubeni has officially commenced sales of Japan’s first land-farmed Atlantic salmon (brand name: “FUJI ATLANTIC SALMON”). The product was mainly distributed to fishmongers, mass merchandisers, and department stores.
Features of the Project
・Japan’s first Atlantic salmon aquaculture project
・One of the largest aquaculture projects in Japan (5,300 tons per year*2)
・Environmentally friendly business that recirculates 99.7% of the water used through a Recirculating Aquaculture System (RAS)
・Fresh fish can be delivered to the Tokyo metropolitan area on the same day of harvesting at the earliest
・Domestic production uses less air transportation, which reduces CO2 emissions by approximately 57,000 tons per year compared to conventional import processes*3
Brand Logo
Harvested Salmon Size
Background and Significance
While the global demand for salmon is expected to increase due to population growth and health consciousness, the supply of wild and sea-farmed salmon is reaching a ceiling due to ecosystem conservation considerations and limited areas suitable for sea-farming. Under these circumstances, land-based aquaculture, which is not limited by geography and has a low environmental impact in terms of water pollution and runoff of farmed fish, is expected to provide a sustainable and stable supply of seafood products. In Japan, there are similar challenges and needs, and the market for RAS Atlantic salmon is expected to continue to grow.
Future Outlook
Proximar plans to ship approximately 4,700 tons of salmon by 2025 and 5,300 tons when fully operational in 2027.*2 Marubeni, together with its subsidiary Marubeni Seafoods Corporation, will provide fresh and sustainable seafood products to the tables through a sales network cultivated over many years in the seafood products sales business while building the brand of FUJI ATLANTIC SALMON, the first farmed Atlantic salmon in Japan. In the future, Marubeni will also consider exporting salmon to neighboring countries that highly value Japanese food products.
*1 News release dated April 20, 2022
“Regarding the sale of domestically produced inshore farmed Atlantic salmon”
https://www.marubeni.com/en/news/2022/release/00037.html
*2 On a HOG (head on gutted weight) basis
*3 Source : Greenhouse gas emissions of Norwegian salmon products (2022)
Company Overview
Company Name: | Proximar Seafood AS |
Location: | Grieg Gaarden, C. Sundtsgate 17, NO-5004 Bergen, Norway Japan Plant: Ueno, Oyama-cho, Shizuoka, Japan |
Establishment: | 2015 |
Representative: | Joachim Nielsen (CEO) |
Main Business: | Production of RAS Atlantic Salmon |
Website: | https://www.proximarseafood.com/ |

