Event:“Ikebukuro Culture Festival 2023”
Limited-time Installation of Docomo Shop in the Metaverse Space “Ikebukuro Mirror World”

Mar. 22, 2023
Marubeni Corporation
MX Mobiling Co., Ltd.
TV TOKYO Corporation

Marubeni Corporation (hereinafter, “Marubeni”), MX Mobiling Co., Ltd., a wholly-owned Marubeni subsidiary (hereinafter, “MX Mobiling”), and TV TOKYO Corporation (hereinafter, “TV TOKYO”) will conduct a demonstration experiment (hereinafter, the “Demonstration”) to provide customer experiences through the limited-time installation of a docomo shop in the metaverse space “Ikebukuro Mirror World (*1)” operated by TV TOKYO during the “Ikebukuro Culture Festival 2023 (*2)“ event.

At the docomo shop in the metaverse space, sales staff in the guise of avatars will provide visitors with information on the latest smartphone models and special offers, as well as proposals to modify the pricing models of their current phone plans. In addition, in conjunction with the puzzle-solving event “Ikebukuro Neighborhood Puzzle: Kanahei’s Little Creatures Piske & Usagi and the Phantom Treasure” held during the “Ikebukuro Culture Festival 2023,” visiting the docomo shop in the metaverse space or a real docomo shop (selected locations) operated by MX Mobiling will offer clues needed to solve the puzzles and tricks which will allow participants to receive novelty gifts.

docomo shop in the metaverse space docomo shop in the metaverse space

Ikebukuro Mirror World Ikebukuro Mirror World

The purpose of this Demonstration is to interrogate how customer service in the metaverse space influences the inclination of visitors to complete purchases or visit stores in the real world. The demonstration is aimed at improving customer satisfaction by enhancing the quality of customer service in metaverse spaces and creating new customer contact points by pointing customers in the direction of actual stores.

Marubeni, MX Mobiling, and TV TOKYO, will continue to collect and share the latest information and insights on metaverse technology and content development. By applying this knowledge to their respective business areas, they will actively promote initiatives related to the metaverse.

TV TOKYO operates the metaverse space called “Ikebukuro Mirror World.” At “Ikebukuro Mirror World,” various content, activities, and services can be enjoyed in virtual spaces that imitate real-world settings in the Ikebukuro area.

The event will be held from Sunday, March 12 to Thursday, April 20 in the real-world venue of Ikebukuro and the Ikebukuro metaverse (“Ikebukuro Mirror World”). TV TOKYO operates the Ikebukuro metaverse with various programs, such as puzzles, movies, and short riddles, waiting to be enjoyed.

Demonstration Overview  
Duration:  March 21 (Tues.) to April 20 (Thurs.)
Event Venue: https://tinyurl.com/2ea925qw
※Ikebukuro Mirror World login or membership registration (free) is required to enter.
Metaverse docomo shop Reception Hours: 10:00–18:00
Other information: Accessible from anywhere via smartphones, PCs, tablets, VR headsets, etc.
■Company Overviewss  
Marubeni Overview  
Company Name: Marubeni Corporation
Representative: Masumi Kakinoki, President and CEO
Head Office: 1-4-2 Otemachi, Chiyoda-ku, Tokyo
Website: https://www.marubeni.com/en/
Business: Marubeni Corporation and its consolidated subsidiaries use their broad business networks, both within Japan and overseas, to conduct importing and exporting (including third country trading), as well as domestic business, encompassing a diverse range of business activities across wide-ranging fields including lifestyle, ICT business & logistics, food, agri business, forest products, chemicals, metals & mineral resources, energy, power, infrastructure project, aerospace & ship, finance, leasing & real estate business, construction, industrial machinery & mobility, next generation business development and next generation corporate development. Additionally, the Marubeni Group offers a variety of services, makes internal and external investments, and is involved in resource development throughout all of the above industries.
MX Mobiling Overview  
Company Name: MX Mobiling Co., Ltd.
Representative: Keiji Kobayashi, President
Head Office: Toyosu Foresia Building3-2-24, Toyosu, Koto-ku, Tokyo
Website: https://www.mxmobiling.co.jp/html/english/
Business: ・Operation of mobile phone sales shop as a prime distributor of mobile network operators
・Sales of mobile phones, related items and smart device solutions to individuals and corporate customers
・Optical-fiber broadband network service and others
TV TOKYO Overview  
Company Name: TV TOKYO Corporation
Representative: Ichiro Ishikawa, President and CEO
Head Office: Roppongi Grand Tower, 3-2-1 Roppongi, Minato-ku, Tokyo
Website: https://www.tv-tokyo.co.jp/
Business: ・Core broadcasting business and general broadcasting business under the Broadcasting Act
・Media business
・Other businesses related to broadcasting