Collaboration with Farmnote Holdings to Promote Dairy and Livestock DX

Aug. 17. 2021
Marubeni Corporation
Farmnote Holdings Inc.

In August 2021, Marubeni Corporation (hereinafter, "Marubeni") and Farmnote Holdings Inc. (hereinafter, "FNHD") started collaboration to promote dairy and livestock DX.

In the Japanese dairy and livestock industry, an aging population, a heavy labor load, and high barriers to entry have caused an increasing number of farmers to quit the industry, and also a shortage of successors. In recent years, expectations have been growing for improved productivity and efficiency in dairy and livestock farming by utilizing IoT solutions. However, attempts have proved to be practically ineffective due to a number of issues, including psychological hurdles to the use of IoT devices. This has resulted in the current situation, which is an as of yet undeveloped base for IoT solutions in this industry.
Through this collaboration, Marubeni and FNHD will promote efforts to improve productivity and efficiency in the dairy and livestock industry by accelerating the promotion of DX.

■Overview of the Collaboration


Marubeni and FNHD aim to achieve a sustainable dairy and livestock industry through this collaboration, and solve such social issues as the increasing number of farmers quitting the industry, and the shortage of successors.


■About Marubeni  
Name Marubeni Corporation
Head office 4-2, Ohtemachi 1-chome,Chiyoda-ku, Tokyo
Established December 1949
Representative President and CEO Masumi Kakinoki
Main Business Lifestyle, Information / Real Estate, Forest Products, Food, Agri-Business, Chemicals, Energy, Metals, Electricity, Infrastructure Projects, Aviation / Ships, Finance / Leasing Business, Construction Machinery / Industrial Machinery / Mobility, Next Generation Business Development, etc. In addition to import / export (including foreign trade) and domestic trade, various service operations, domestic and foreign business investment, resource development, etc.
HP https://www.marubeni.com/en/
■About FNHD  
Name Farmnote Holdings Inc.
Head office 1-3-14 Koen Higashimachi, Obihiro City, Hokkaido
Established December 2016
Representative  Shinya Kobayashi
Main Business Livestock and dairy IoT solution business, dairy production business
HP https://farmnote-hd.com