Sales Agent Agreement for VR Technology Services with Beike Realsee in China
May. 18. 2021
On May 17th 2021, Marubeni Corporation (hereinafter, "Marubeni") and Beike Realsee Technology (HK) Limited (hereinafter, "Beike Realsee") signed a sales agent agreement to provide REALSEE VR* technology service (hereinafter, "VR Service") developed by KE Holdings Inc. (hereinafter, "Beike "), a company that operates an online platform for real estate transactions in China, in the Japanese market.
In recent years, lifestyles and corporate activities are changing drastically, even in the real estate and construction fields, VR technology utilization, such as online customer service and remote property guidance, is accelerating. By combining the technical support of Beike Realsee, which has accumulated a track record of more than 9 million VR projects in China, and Marubeni's sales network, both companies aim to capture a 10% share of the Japanese real estate market within a few years.
Conventionally, VR technology services provided in the Japanese market have faced difficulties such as the requirements of large-scale and specialized devices and highly specialized technical skills, as well as the time it takes to create VR content. This VR Service enables the creation of VR content easily and in a short time period (as fast as within 1 hour) by requiring only the use of a commecially available 360 degree camera and a smartphone. By introducing this VR Service in Japan, the companies will accelerate DX in real estate transactions and contribute to the revitalization of the Japanese real estate market.
Marubeni will expand DX business fields by accumulating a solid track record and business know-how through the utilization of VR technology, in collaboration with Marubeni Arch-LOG Co., Ltd., a company that develops and operates a synthetic search platform for BIM objects, and Marubeni Real Estate Agency Co., Ltd. (KW TOKYO BAY), a company that proivides real estate brokerage services.
*VR: Virtual Reality
|Company Name||:||KE Holdings Inc.|
|Head Office||:||Building Fudao, No. 11 Kaituo Road, Haidian District, Beijing 100085,
People's Republic of China
|Representative||:||Zuo Hui (Founder)|
|Business Profile||:||Operate an online and offline integrated platform for real estate brokerage services|
|Listing||:||Listed on the New York Stock Exchange in August 2020 (BEKE)|
|<About Beike Realsee>|
|Company Name||:||Beike Realsee Technology (HK) Limited|
|Head Office||:||Suite 3101, Everbright Centre, 108 Gloucester Road, Wanchai, Hong Kong|
|Shareholders||:||Smart Linkage (HK) Limited (100% group companies of Beike)|