Haneda Future Research Institute Incorporated and Marubeni Corporation Launch Cross-border e-commerce Website and Begin Test Marketing
~Feasible Study of the "JAPAN MASTERY COLLECTION" Branding Business, Providing Global Access to Japan~

Oct. 29. 2020
Haneda Future Research Institute Incorporated
Marubeni Corporation

Haneda Future Research Institute Incorporated (hereinafter, "HFRI") and Marubeni Corporation (hereinafter, "Marubeni") have agreed to jointly launch the "JAPAN MASTERY COLLECTION” (hereinafter, "JMC") brand and as of today have begun test marketing through a proprietary cross-border e-commerce website (hereinafter, “EC Site”). In addition to selling products selected by the JMC brand, the EC Site will also sell original JMC brand products.

During the JMC branding commercialization process, HFRI and Marubeni will not only operate the EC Site, but will also look to develop it as a platform that connects producers with customers, as well as regions of Japan with other countries, in cooperation with actual stores.

At the same time, we will adapt valuable Japanese traditions and culture to suit modern lifestyles, endowed with the value of the JMC brand and its global reach, and return the profits from the sales of these products to the producers, thereby contributing to regional revitalization.

This project will utilize the expertise of HFRI, which works to refine and promote the appeal of various regions in Japan at Haneda Airport, a hub for connecting "people, goods and information", and combine it with Marubeni's information gathering, and domestic and international network and sales channel development expertise to promote a multifaceted, scalable approach.

【About JMC Brand】
Our mission is to bring new value and joy to people's lives by adding modern sensibilities to Japanese traditions, culture and technology, with a focus on "regional revitalization", "transmission of art and culture", and "development of human resources", with the aim of enriching people's lives and time.
We will build a network of producers, artists, local governments, and other related parties, and contribute to the development of human resources in related fields through our activities.

■Brand-Statement ■Brand-Statement

【EC Site】

【Company Information】
■About Haneda Future Research Institute Incorporated
Established : July 2018
President : Hiroshi Onishi
URL : https://www.haneda-the-future.com/
Place : Terminal 1, 3-3-2 Haneda Airport, Ohta-ku, Tokyo
Main business :

Haneda Future Research Institute is a subsidiary of Japan Airport Terminal Co., Ltd.,
which is responsible for the construction, management, and operation of Haneda
Airport’s passenger terminals. Taking advantage of the knowledge and potential inherent in the HANEDA
brand, our mission is to drive new business innovation and to be a gateway for art and technology.

■About Marubeni Corporation
Established : Dec 1949
President : Masumi Kakinoki
URL : https://www.marubeni.com/en/
Place : Tokyo Nihombashi Tower, 7-1, Nihonbashi 2-chome, Chuo-ku, Tokyo
Main business : Marubeni Corporation and its consolidated subsidiaries use their broad business
networks, both within Japan and overseas, to conduct importing and exporting
(including third country trading), as well as domestic business, encompassing a
diverse range of business activities across wide-ranging fields including lifestyle,
ICT & real estate business, forest products, food, agri business, chemicals, energy,
metals & mineral resources, power business, infrastructure project, aerospace & ship,
finance & leasing business, construction, industrial machinery & mobility, and next
generation business development. Additionally, the Marubeni Group offers a variety
of services, makes internal and external investments, and is involved in resource
development throughout all of the above industries.
HFRI : c-sakaki@hfri-co.com (Release Officer:Sakaki)
    t-deguchi@hfri-co.com (Project Manager:Deguchi)
Marubeni : araya-y@marubeni.com (Release Officer:Araya)
    hino-tsubasa@marubeni.com (Project Manager:Hino)

The information in this news release is current on the date of the announcement. Please note that the information is subject to change without notice.