Lifestyle Division News & Topics
Shirt Business Expansion
Shirt Business Expansion
In Japan's dress shirt market, Marubeni handles around 15 million shirts each year, and has an integrated value chain extending from planning and procurement of materials to production of finished products.
With dress shirt demand set to increase sharply in China and India, the division will focus on sales expansion by taking advantage of Marubeni’s network to promote initiatives with influential local companies.
Extend the Footwear Business Focusing on Prominent Brands
MERRELL
We recently celebrated the 30th anniversary of the major U.S.-based outdoor footwear brand, “Merrell,” whose sales volume has expanded rapidly in Japan thanks to superior functionality and innovative design. For the 14 years since Marubeni began importing Merrell, retail stores handling Merrell have exceeded 1,300 in Japan.
Also, children’s footwear brand "IFME," developed and designed by Marubeni Footwear in collaboration with sports medical doctors, has achieved sales of 11.5 million pairs since its launch 11 years ago. Marubeni has launched sales of this brand in Hong Kong, Taiwan, and other overseas markets.
Export of Off-Road Tyres for Construction and Mining Machinery
OTR Tires for Construction and Mining Machinery
Marubeni exports giant off-road tyres for construction and mining machinery to major users in CIS, and Central & South American countries, per medium- to long-term agreements.
Since demand for replacement tyres is expected to grow firmly in step with construction of infrastructure and development of natural resources accompanying global economic growth, especially in emerging economies. Marubeni will take steps to expand exports of the off-road tyres to overseas countries.
