Lifestyle Division
Message from the COO
- Managing Executive Officer, COO, Lifestyle Division
- Michihiko Ota
The Lifestyle Division is tasked with coordinating businesses related to consumer goods, such as apparel, footwear, home furnishings, household goods, and tires, as well as durable goods, including office and fitness equipment.
The division is working to strengthen the value chain for the entire lifestyle sector, which covers upstream to downstream operations, undertaking the design, manufacture, import and sale of various products while engaging in brand development, consulting and business investment.
Through these activities, we are effectively responding to changes in consumer lifestyles and business-partner needs. Looking ahead, we will take steps to promote business expansion in overseas markets, in addition to product imports and the export and third-country trade of raw materials and fabrics.
• Well-established value chain encompassing product planning, manufacturing, importing, marketing, brand development and consulting services related to apparel ranging from uniforms to luxury clothing
• Comprehensive coordination functions covering a range of lifestyle-related operations in the areas of apparel, sports gear, footwear, home furnishings and textile-related items
• Substantial value chain in rubber-related businesses, extending from the manufacture and sale of natural rubber to the import, export, offshore trading and domestic and overseas retailing of synthetic rubber, tires and other
rubber products
News & Topics
Eight New Kimono and Girls' Dress Collections Debuted
New Merrell Footwear Stores Opened
New Uniform Rental Contract with McDonald's
