Lifestyle Division
Message from the COO
- Managing Executive Officer, COO, Lifestyle Division
- Michihiko Ota
Established in April, 2008, the Lifestyle Division is tasked with coordinating businesses related to consumer goods, such as apparel, footwear, home furnishings, textile-related items and tires, as well as durable goods, including office and fitness equipment. The division is working to establish and strengthen a value chain for the entire lifestyle sector that covers upstream to downstream operations, undertaking the design, manufacture, import and sale of various products while engaging in brand development, consulting and business investment. Through these activities, we are effectively responding to changes in consumer lifestyles and business-partner needs.
Sources of Strength
• Well-established value chain encompassing product planning, manufacturing, importing, marketing, brand development and consulting services related to apparel ranging from uniforms to luxury clothing
• Comprehensive coordination functions covering a range of lifestyle-related operations in the areas of apparel, sports gear, footwear, home furnishings and textile-related items
• Substantial value chain in rubber-related businesses, extending from the manufacture and sale of natural rubber to the import, export, offshore trading and domestic and overseas retailing of synthetic rubber, tires and other
rubber products
News & Topics
Eight New Kimono and Girls' Dress Collections Debuted
New Merrell Footwear Stores Opened
New Uniform Rental Contract with McDonald's
